Marketing Professionals Meet Up at the Chamber
We recently invited marketing professionals to gather at the Chamber for networking and a little brainstorming on ways to reach prospective members. The group contributed great ideas with a lot of enthusiasm!
It was so much fun, we decided to plan another meetup in March. Click here to join us for lunch at Burtons Grill on Monday 3/20.
The conversation touched on a number of opportunities:
Communication
- Clearly define the exact benefits and incentives for a small business to join the Chamber
- Share a consistent message over time
- Add media campaigns to boost awareness
- Find storytellers to provide testimonials and reviews
- Make better use of video content
Services and Personalization
- Improve the user journey and experience on our website
- Add services to better connect members with individuals, business services, and other membership organizations like CBIC
- Examine our member data to identify top priority demographics for prospective members
- Focus our marketing on one market segment at a time
- Prominently incentivize member referrals
SteppeMedia also provided a digital audit for the Chamber's online presence.
