BE A PART OF CHARLOTTESVILLE HISTORY!
BECOME A COMMUNITY BUSINESS PARTNER IN OUR
“BUTTONS FOR THE BLADE” CAMPAIGN!
Help us engage the community! As we close out the 10th Anniversary Celebration of the re-opening of The Paramount Theater, we will rebuild and reinstall the 33-foot vertical blade sign, an iconic element of the Theater’s historical façade. The project will cost $175,000 and is a great way for all members of our community to support our nonprofit Theater and be a part of Charlottesville history! In addition to the “Buttons for the Blade” campaign, The Paramount will be raising funds through individual donations and corporate/foundation support, as well as through our crowdfunding campaign on Indiegogo.com!
We need your support! As a local business who shares many patrons with the Theater, your participation will help us reach all corners of our community and raise awareness about the Blade Restoration project and this exciting piece of Charlottesville history!
The illumination of the sign will take place on December 15, 2015 and will celebrate the culmination of our 10thAnniversary. Each button will serve as a “ticket” to the lively downtown Illumination festivities, which will also include a free holiday movie for all campaign supporters! All proceeds will support the sign restoration project.
HOW IT WORKS:
WHAT: Display the “Buttons for the Blade” flyer or table tent(s) in your business – by the cash register, on the bar or tables in your restaurant, etc. Community members can purchase their button for $5 (cash or check only) directly from your location. The Paramount will provide the display, button inventory, flyer, and envelope for money collection. In addition, display the “Buttons for the Blade” flyer in your storefront to advertise your participation.
WHEN: September 1 – December 15, 2015
HOW: Sell buttons to interested patrons and The Paramount will collect money from you (stored in the envelope we provide) and re-stock your buttons on regularly agreed upon intervals.
THANK YOU FOR BEING A COMMUNITY BUSINESS PARTNER:
As a thank you for your support of our campaign, we will list you on our website as a community business partner that is participating as a “Buttons for the Blade” location. We will also acknowledge your support at the Illumination event onDecember 15. All participating community business partners will also be entered into a raffle to win a 4-Pack of tickets to any show of your choice during the 2015-16 season!
HISTORY OF THE “BLADE” SIGN:
The vertical blade sign was a brightly illuminated beacon that hung above the marquee from 1931, when the theater was constructed, until the 1960s. The return of the blade sign will restore this lost piece of Charlottesville history, enliven the downtown streetscape, and fully complete The Paramount Theater’s restoration. Be a part of Charlottesville history and light up memories for years to come!